![]() You lose, you’re the maverick who bet the house and lost. ![]() ![]() You win, you’re the genius who saw tomorrow. Only time will tell if this revolution will succeed in Musk’s grand design, but for now, we’re all invited to witness the rebirth of a platform. We’re not just talking about a facelift, but a full on metamorphosis. This will be the stage where the facade falls, and the curtain rises on the real ‘X’. Mark your calendars: the real ‘X’ rebrand event is coming - and if you think the bird’s death was a show, buckle up. Musk knows how to play the game: set up a decoy for the contrarian seagulls to shit on, attract criticism, earn engagement, and then prepare the stage for the real unveiling. This is not a misstep, but a daring prelude. The outcry over this temporary typeface is nothing more than a knee-jerk reaction to change. Musk flipped the bird, by killing the bird - and swapped it for a temporary and unimpressive ‘X’ logo. Twitter is now X - and the one thing marketing gurus and contrarians have in common is their condemnation of it, with Mark Ritson leading the charge in his column, “12 reasons why Twitter’s rebrand to X is a mistake”.
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